It’s no joke: You’ll have your customers in stitches

menu-articlesThis article for the Specialty Graphic Imaging Association’s (SGIA) SGIA Journal explores what garment decorators need to know and do to add embroidery to their offerings. Read it here.


TLMI’s Illuminator

PrintCollateral_headerThe Tag & Label Manufacturers Institute is undergoing a major transformation in leadership and strategic plan. My task was to reinvigorate their newsletter and demonstrate how far the association has come, while paying homage to its rich history. Here’s the debut issue.

NACD Responsible Distribution Code Coordinator Manual

PrintCollateral_header The National Association of Chemical Distributors (NACD) asked me to write the executive summary for the 2016 edition of its Responsible Distribution® Code Coordinators Manual.

As leaders in their communities and the industry, NACD member companies, predominately small regional businesses, partner with their suppliers and other distributors to ensure every phase of the handling, storage, transport, and disposal of chemical products is managed safely and securely. Continue reading “NACD Responsible Distribution Code Coordinator Manual”


What’s your flavor? How your association can assess its mobile app-etite

menu-articlesBuilding a mobile app is no one-and-done activity. It’s a long-term commitment. For this article in the May/June edition of Association Media & Publishing’s Signature magazine, I spoke with app builders and associations to get a taste of best practices in mobile app building. Read the story here.


PMMI Annual Report (2014)

PrintCollateral_headerIn 2014, PMMI acquired B2B publisher Summit Media Group and formed PMMI Media Group.  That was only one of the year’s many accomplishments, as showcased in the Annual Report. Read all about in the PMMI2014-AnnualReport.


From Passive to Participant

menu-articlesCommunity can help convert information into understanding, and that makes an association’s annual meeting vital to members’ professional growth. In this piece for Association Media & Publishing’s “Sidebar” newsletter, I spoke with communicators at NACS — The National Association for Convenience and Fuel Retailing — and the American School Counselor Association, to learn how they build community at their annual meetings. Hint: Technology is a part of it, but so are infodoodles! Read the story here.


Build Community through Conversation

menu-articlesRegardless of whether you call it a conference, a convention or something else, an annual meeting is where an association provides its most precious and least tangible commodity: community. I describe some of the ways associations can build up that community as they promote their meetings in this article for  Association Media & Publishing’s “Sidebar” newsletter. Read it here.


Member Watch

VideoMarketingHeaderI managed 18 episodes of this monthly series of two-minute videos, a series designed to increase use of PMMI member benefits by spotlighting a member taking advantage of them. To achieve these goals, I secured member participation, drafted interview questions, approved the script and coordinated the production process with videographer/producer Peter Hackes, Performedia.

Take a look!


Visual Assets

VideoMarketingHeaderI collaborated with trade show photographer Oscar & Associates to ensure images conveyed the PACK EXPO story and fulfilled future needs. For a look at what PACK EXPO is like, view these images I selected for daily press updates during PACK EXPO Las Vegas 2015. Take a look!

Photos by Oscar & Associates




trade show wordcloudPACK EXPO events are the largest trade shows serving the packaging and processing industries in the western hemisphere, typically ranking among the top 30 shows in the United States. PACK EXPO Las Vegas 2015 and its co-located companion show, Pharma EXPO 2015, established new records with a total 28,650 attendees, 843,435 net square feet of exhibit space and 2,006 exhibiting companies.

I wrote, edited and managed copy flow for press releases, case histories, emails and feature articles supporting these industry-leading events. Visit the PACK EXPO Las Vegas 2015 press page to learn more.