What I Believe: It’s Not About Us

  • We need to speak to our readers in their language, not ours.
  • We must answer the question “So what?” And then answer it again … and again … and again.
  • We need to address their needs, not ours.
  • Our messages should be all about them, not about us.
  • Being part of a team — a real team, not just an org chart heading — is critical.
  • I believe in collaborating and riffing on ideas.
  • I take my work, but not myself, seriously.
  • Laughter spurs creativity!
  • I am enthusiastic, straightforward and respectful to everyone from the intern to the CEO.
  • I work diligently to achieve our goals. That’s right, our goals. Because when I work with you, we’re on the same team.